Focus Group Polling System
Focus Groups & Market Research
Collect Moment-To-Moment Opinions
Track Individuals and Demographic Groups
Test Legal Pleadings
Evaluate Sales Presentations
Teach Effective Public Speaking
Isolate Problems in a Presentation
Discover the Effective Phrases in a Presentation
The most powerful feature used by focus groups is our Timeline. It is a system that features an easy-to-read, continuous measurement of the change in opinion over the course of time.
It is typically split according to demographics and superimposed over a live video of your subject matter.
As the measurement moves from high to low, good to bad, you instantly see the impact on the audience.
And, the timeline is kept visible only to the researchers, not the audience, allowing for unbiased research and data collection.
Finally, all this information is captured on videotape, so that you can review the tape and pinpoint the exact areas which may need fine-tuning -- to ensure that you are appealing to your target market. | |
